Sunglasses at night won’t do much for your eyesight. I’ve got some red eyes that you just can’t hide. I look like an extra from Twilight.

Music, technology and now eyewear - just some of the many industries pop star will.i.am has turned his hand to. Now, the self-professed creative innovator has applied his passion for fashion and design to eyewear with his new range of glasses.

“What makes my collection and designs unique are the subtleties and attention to detail that gives them the extra 'oomph', while remaining entirely wearable,” said the ‘My Humps’ songsmith and least-terrible one off The Voice. “I want to inspire everyone to accessorise with glasses in a dope way.”

We at the West Midlands hear that alright, and are proud to present our own range of sunglasses. These dope shades are full of wearable oomph AND UV400 glare protection. Also they say West Midlands on the arm. They come in one size (dope) one colour (midnight black) and dance daintily along the fine line between high couture and the cheap plastic specs that you get at the garage.

What else? Oh yeah. The arms have metal hinges.

West Midlands: The future’s so bright. You’ve gotta wear shades.